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Shopping

Online shopping in Ethiopia is still young, so for most things the easiest option is a mall or a shop. For online orders, the safest choice is Zemen Gebeya inside the telebirr app, run by state-owned Ethio Telecom. Classified sites like Jiji work too, but never pay before you have the item in your hands.

Shopping apps and sites

Tap a name for the website.

  • Zemen Gebeya (in telebirr)

    Ethio Telecom's marketplace inside the telebirr app. You pay into an escrow account and the seller is only paid after you confirm delivery. Next-day delivery in Addis.

  • Jiji Ethiopia

    Classified ads for almost anything, new and used. You deal with the seller directly: meet somewhere busy and pay only when you have the item.

  • Facebook Marketplace and groups

    Lots of local sellers post on Facebook and in Telegram channels. Same rule: see the item first, then pay.

  • Kiosk

    A newer Ethiopian online store and marketplace app.

Where to shop in person

Fixed prices in malls; bargain in markets.

Haggling and paying

  • Haggling is part of the culture in markets like Merkato and Shiro Meda, at small shops and in the countryside. Start lower and settle with a smile.
  • Where a price is written as fixed, in supermarkets, malls and most shops around Bole, don't haggle.
  • Never pay in advance for something you haven't received, whether on Jiji, Facebook or Telegram. Payment screenshots can be faked, and "send money first" is the most common scam.
  • On Zemen Gebeya your money is held by Ethio Telecom until you confirm delivery, so it's the safest way to pay online.
  • Keep receipts for anything valuable, and see What to bring for export limits on antiques, coffee and animal products.