Shopping
Online shopping in Ethiopia is still young, so for most things the easiest option is a mall or a shop. For online orders, the safest choice is Zemen Gebeya inside the telebirr app, run by state-owned Ethio Telecom. Classified sites like Jiji work too, but never pay before you have the item in your hands.
Shopping apps and sites
Tap a name for the website.

Ethio Telecom's marketplace inside the telebirr app. You pay into an escrow account and the seller is only paid after you confirm delivery. Next-day delivery in Addis.

Classified ads for almost anything, new and used. You deal with the seller directly: meet somewhere busy and pay only when you have the item.

Facebook Marketplace and groups
Lots of local sellers post on Facebook and in Telegram channels. Same rule: see the item first, then pay.

A newer Ethiopian online store and marketplace app.
Where to shop in person
Fixed prices in malls; bargain in markets.
- Morning Star Mall Bole MedhanialemClothes, phones and cafés near Bole Medhanialem church; fixed prices.
- Dembel City Center Bole RoadOne of the city's oldest malls, with clothes, phones and electronics.
- Friendship Mall BoleSupermarket, fashion and household goods.
Century Mall Gurd SholaModern mall with branded stores.
Merkato Addis KetemaOne of Africa's biggest open-air markets: everything from spices to electronics. Bargain, and watch your pockets.
Shiro Meda market Shiro MedaHandwoven scarves, dresses and traditional cloth. Bargain.
Haggling and paying
- Haggling is part of the culture in markets like Merkato and Shiro Meda, at small shops and in the countryside. Start lower and settle with a smile.
- Where a price is written as fixed, in supermarkets, malls and most shops around Bole, don't haggle.
- Never pay in advance for something you haven't received, whether on Jiji, Facebook or Telegram. Payment screenshots can be faked, and "send money first" is the most common scam.
- On Zemen Gebeya your money is held by Ethio Telecom until you confirm delivery, so it's the safest way to pay online.
- Keep receipts for anything valuable, and see What to bring for export limits on antiques, coffee and animal products.
